Author: Chris Pattison

So if you are like me and are a bit wide eyed at the possibilities of AI and what impact it could have, you may want to watch the podcast by Lex Fridman of Cursor

Simon Sinek has a brilliantly simple analytical way of thinking

Walk down any city street and it will only be a matter of minutes before you spot a Nike Swoosh

Is it me, or is there a definitive shift back to work from the office?

If you had to choose the best client would you go for a considered introvert or an out-and-out extrovert?

Appeal to instinctive thinkers on their level to build a better brand experience

No communications strategy can succeed without being grounded in the core brand values.

As you know we are great fans of Simon Sinek, and think his ability to explain the complex with simplicity is so engaging and educational. Here he explains corporate leadership but if you swap brand with corporate you won’t go far wrong.

Uze Mobility believe they can let their customers use their vehicles for free – Now that is brave!

Needs to be authentic, relevant, captivating, original and shareable.
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