Category: Brand
Simon Sinek has a brilliantly simple analytical way of thinking
Walk down any city street and it will only be a matter of minutes before you spot a Nike Swoosh
Appeal to instinctive thinkers on their level to build a better brand experience
Your people are as important to your brand as your customers
The business structure cannot define the brand, but the brand can define the business structure
No communications strategy can succeed without being grounded in the core brand values.
As you know we are great fans of Simon Sinek, and think his ability to explain the complex with simplicity is so engaging and educational. Here he explains corporate leadership but if you swap brand with corporate you won’t go far wrong.
Uze Mobility believe they can let their customers use their vehicles for free – Now that is brave!
Needs to be authentic, relevant, captivating, original and shareable.
Colour influences not only our mood but also our desire to buy
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