Author: Chris Pattison
Walk down any city street and it will only be a matter of minutes before you spot a Nike Swoosh
Appeal to instinctive thinkers on their level to build a better brand experience
No communications strategy can succeed without being grounded in the core brand values.
As you know we are great fans of Simon Sinek, and think his ability to explain the complex with simplicity is so engaging and educational. Here he explains corporate leadership but if you swap brand with corporate you won’t go far wrong.
Uze Mobility believe they can let their customers use their vehicles for free – Now that is brave!
Simon Sinek has a brilliantly simple analytical way of thinking
Needs to be authentic, relevant, captivating, original and shareable.
Stakeholders will shine, Subversion works, Be first on the scene