So why not start your week with a little lateral thinking?

It is easy to fall into promoting the how and the what of your product or service but why not get onto Youtube and watch a couple of Simon Sinek presentations. He has spent the last five years or so telling us that really inspirational brands don’t start with the what and the how, but focus on telling why you do what you do and why you do it in the way you do it. It is so simple but so powerful. If you have a couple of minutes the best value you can get out of those minutes is to watch https://www.youtube.com/watch?v=9H36Gjg5SLM. If you have a little longer, or you have watched the 2 minute video and are desperate for more, watch the Ted talk from a little while ago https://www.youtube.com/watch?v=u4ZoJKF_VuA. It is still as fresh and powerful as it was in 2010. Then let it influence your thinking and watch what happens.

It will amaze you!

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