Sir John Hegarty is legendary in the industry for original creativity and understanding how people interact with brands. Some of the amazing TV ad’s of the past like the Nick Kaman Levi 501 launderette are BBH work and still have over a million views on YouTube. In this courageous leaders podcast with Joanna Howes Sir John runs through the early days of BBH where “We Don’t Pitch” was positioned as a USP – if we don’t value our creativity how can you – to the need to allow a true creative culture to drive the business without the fear of being judged. I think one of his most impressive achievements is to be as relevant today as he was in the eighties by being in the here and now and not reminiscing about “the good old days”. Like many of the brands he has worked on, the ones that survive and thrive are the ones who keep reinventing, understand the changing needs of their audiences and adapt. A great watch here

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