We recently did a viral marketing workshop with a sixth form college to get an idea of what captures the attention of 15-24 year olds. Heres what we found:

It needs to be:

Authentic

When Coca Cola unleashed their laughing man onto Antwerp commuters they achieved 50m views on You Tube, 900,000 shares and 250,000 likes on Facebook

Original

Who would like to have been at the meeting when someone suggested selling chocolate bars with a gorilla playing drums to Phil Collins

Relevant

Have a break, have a KitKat whilst sitting on a park bench made out of a half opened biscuit

Captivating

Red Bull gives you wings, which are pretty useful at 843mph

Shareable

Who would have thought pouring a bucket of ice cold water over yourself could raise $100m for medical research

 

So if you want to reach 50 million people on a tiny budget you know what to do.

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